Partnership vs Collaboration – Which one is for you?

When I first decided to go into business, I originally had a partner at the ideation stage. I thought with our complimentary skill sets, we’d be able to really create something magical together. We met…

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What’s In A Name? – Getting it right when naming your business

I recently worked with two new clients who were looking for branding help. The first one was a new startup looking for overall branding and the other, an established small business needing to revamp their…

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