As I have more of these wonderful conversations for the ice podcast, I’ve realised that my guests have a lot of things in common; grit, determination, risk-taking and an openness to just go for it. I’d like to think I too possess these qualities I admire in them.
I didn’t know her when she first popped up on my explore page on Instagram (the gems I have found there, thank you Insta!) but I knew I had to get to know her! Babba C. Rivera is a creative entrepreneur, the founder of By Babba, a data-driven brand marketing agency with offices in both New York City and Stockholm. She is also the co-founder of HER USA, a network created to connect, empower and inspire women.
This Swedish-Chilean Brooklyn based It-Girl is the epitome of a go-getter. She’s a passionate entrepreneur and is recognised as an innovator in the field of brand marketing. In fact, in 2016, Babba made the Forbes 30 under 30 list in the field of Marketing and Advertising; impressive, right?!
Being “restless” and always wanting to conquer what is next is what has informed Babba’s career trajectory.
I had such a lovely time chatting with Babba about identity, going for it, personal branding and authenticity.